In 1995, he started Systems Integration and Cabling Ltd (SICL), selling hardware to corporate and local government customers.
Since then, he has developed the company into a leading services provider specialising in network consultancy, design and implementation, providing pre- and post-implementation consultancy and support.
As the lead consultant for SICL during its first ten years, Ashley has designed many technology solutions for public and commercial organisations. Ashley has considerable experience in understanding business requirements, advising on ongoing development and technologies and designing solutions that exactly meet expectations. In recognition of this, Ashley sits on a number of regional and national IT panels by invitation; the Business Link Best Practice Network Expert Panel and as one of only 12 network specialists nationwide, the Cisco SMB Select Advisory Panel.