SICL’s Managing Director Cliff Fox commented, “When we conceived and organised The Event for the first time back in 2006 we believed it would be great attraction but it has grown into an annual tradition that gets better each year. The comments from customers on the professionalism, the informality and friendliness of The Event are a real endorsement and testament to the effort and skill of our staff and the collaboration from our vendors and partners. It’s a great day out and our customers reward us with business, which is why companies such as Cisco partake every year.”